New products

Paris, 29th June 2015 – Groupe GM, European leader in the hospitality amenity industry, and top cosmetic brand By Terry, have signed an agreement to develop an exclusive hotel amenities line. Expected to be launched later this year, the By Terry amenities line will be available to top-end hotels internationally via Groupe GM’s network of distributers across over 70 countries.

Creator of the By Terry makeup line, Terry de Gunzburg spent 15 years working as International Creative Director at Yves Saint Laurent where she created the cult Touche Éclat, before launching her own cosmetics line. Through her product line, she strives to offer the beauty world the same standards of excellence and expertise found in haute couture, using the most exceptional ingredients in a pure and natural way – something that will also be reflected in the new amenities line.

Laurent Marchand, President of Groupe GM, commented: “We are thrilled to begin this new and exciting partnership with By Terry – a brand that reflects our own values of excellence through pure and natural products. We are working closely with Terry de Gunzburg and her team, and we look forward to launching the new amenities line in the coming months”.

Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design, and spa brands.