Logo white Floral StreetVector 24

Powered by flowers
and inspired by London’s vibrant culture

Michelle Feeney, founder of Floral Street

Founded in November 2017 by Michelle Feeney, a global, clean beauty pioneer and entrepreneurial leader whose mission is to create ethical fine fragrances accessible to all. Independent, sustainable, and British, Floral Street is ‘powered by flowers’ and inspired by diverse and vibrant London culture. Floral Street is eco-conscious at its heart from inception, the vegan and cruelty-free perfumes and home scents are crafted by a master perfumer using fully traceable, responsibly sourced ingredients, and are housed in reusable, refillable, recyclable, or biodegradable packaging. Distributed in the UK and internationally including USA, Australia & New Zealand.

 

Jérôme Epinette, one of the finest perfumers in the industry known for his mastery of natural ingredients, created each Floral Street fragrance using sustainable raw materials, responsibly sourced and synthesised by the iconic fragrance house, Robertet.

 

Floral Street offers fine fragrances and luxury gifts with uplifting, vegan and cruelty-free scents designed to match every mood and spark the senses.

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Close-up of the lower half of a person’s face with vivid red lips, partially covered by delicate stems of small pale flowers. The flowers and thin branches are held close to the face, with a large green leaf in the background, creating a botanical, beauty-focused composition with sharp detail and vibrant contrast.
Colorful perfume shop interior with a person behind a counter, surrounded by “Floral Street” fragrance displays and bright decor.Stack of minimalist white “Floral Street” boxes secured with colorful elastic bands, arranged against a clean white background.

Key values

CONSCIOUS CRAFTSMANSHIP
ETHICAL FRAGRANCE EXPERTISE
INDEPENDENT & BRITISH
ECO-CONSCIOUS DESIGN

Brand universe

Olfactory pyramid
English rhubarb - Island Gardenia - Sandalwood

Electric Rhubarb unfolds through the sparkling freshness of English rhubarb, illuminated by radiant Island Gardenia and softened by creamy sandalwood for a vibrant yet comforting olfactory experience.

Floral street english rhubarbA solid black background with no distinguishing features.

Head notes

English rhubarb
Floral street island gardeniaNo image description is provided.

Heart notes

Island Gardenia
Floral street sandalwoodNo image is visible to generate an alt text description.

Base notes

Sandalwood

FLORAL STREET Hotel line

Brand’s brochure
Floral Street Electric Rhubarb bath and body products including refillable shampoo, hand and body lotion, and soap, styled with fresh rhubarb stalks, white flowers, green leaves, and lemon on a clean background.

Bold, vibrant, and contemporary, the Floral Street hotel line brings a joyful sensorial signature to hospitality. Inspired by the expressive universe of the brand, the collection transforms everyday rituals into memorable guest experiences through distinctive fragrance, refined design, and thoughtfully crafted amenities.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
FLORAL STREET eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

97%
INGREDIENTS
OF NATURAL ORIGIN
Floral Street Electric Rhubarb hand and body lotion tube on a clean white background, minimal product packshot.
TUBE
Floral Street Electric Rhubarb soap bar packaging with floral design on a white background, minimal beauty product shot.
SOAP
Floral Street Electric Rhubarb hand wash in a refillable wall-mounted dispenser with black pump, minimalist white wall background.
ECOFILL
TUBE - 30 ml - 1.0 fl.oz
Hand & body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC CAP TUBECAE PLANT BASED
SOAP - 20 g - 0.70 oz
Soap in cardboard box
Soap enriched with glycerin
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO
ECOFILL - 300 ml - 10.14 fl.oz
Hair & Body wash
Hand wash
Body wash
Shampoo
Conditioner
Hand & Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE RECYCLED PLASTIC BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC

Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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