Logo for "MAISON éole," featuring the name in a stylized font with a prominent accented character.Vector 24

MAISON EOLE, beauty rooted
in Belgian vineyards

A woman kneels among grapevines, inspecting the plants while wearing a light shirt and white pants. Sunlight filters through the leaves, creating a serene vineyard atmosphere.

Founded in 2021 by Anne-Sophie Charle, Maison Éole was born of a daring gamble: to design the first range of cosmetics made from Belgian vines.

 

In 2020, in the midst of the Covid crisis, this former public manager decided to reorient her professional life to give birth to a meaningful project, combining nature, innovation and societal impact. Driven by a desire to promote Belgian know-how, foster a circular economy and support the re-employment of vulnerable women, she created a skincare brand rooted in the land. Maison Eole embodies committed, natural and sensorial cosmetics, designed for the whole family.

 

The brand is closely linked to Domaine du Chant d’Eole, Belgium’s largest family vineyard. Founded in 2010 by the alliance of a renowned Champagne family and the Belgian Ewbank family, the estate now covers 54 hectares. Its sparkling wine, made using the traditional method, has established itself as a benchmark in Europe, acclaimed for its finesse and remarkable quality.

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A woman with blonde hair is applying a dropper of facial serum to her skin, holding a green bottle in her other hand. She has a neutral expression and is facing the camera.
A close-up of green grape clusters hanging from a vine, bathed in golden sunlight filtering through lush green leaves.Close-up of a lush green leaf showing intricate vein patterns and a textured surface.

Key values

BELGIAN PRIDE

ELEGANCE

EFFICIENCY

RESPECT FOR LIFE

SOBRE

REFINED

Brand universe

Olfactory pyramid
FRUITY - GREEN - WOODY

Volupté, an enveloping olfactory signature The Volupté fragrance embodies the natural, sensorial elegance of Maison Eole. Inspired by the warm, sunny world of the vine, it unfurls a subtle, fruity, woody and resolutely refined trail.

 

A natural, enveloping, mixed fragrance that prolongs the Maison Eole experience in a trail that is soft, luminous and timeless.

A close-up view of lush green fig leaves against a clear sky, showcasing their distinctive veins and texture.A solid black background with no distinguishing features.

Head notes

Guava leaf - Bergamot - Lemon
Close-up view of sliced figs, showcasing their vibrant red flesh and intricate seed patterns against a light background.No image description is provided.

Heart notes

Fig - Saffron - Violet
A close-up view of a tree stump showing concentric growth rings and surface cracks, with resin oozing from one side.No image is visible to generate an alt text description.

Base notes

figuier wood - Amber - Cedar

Maison Eole Hotel line

A collection of green bottles of skincare products from "Maison Éole" arranged alongside a set of smaller sample bottles, with a vineyard landscape in the background.

Every shade of light moves through the vines, from the tender green of spring to the golden glow of harvest. As it matures, the vine reveals its richness: polyphenols, velvety textures and delicate fragrances. Inspired by this living cycle, the Maison Eole home line celebrates the natural beauty of the Belgian vine. Its refined design enhances every gesture. Enriched with Wine Extract³ from Domaine du Chant d’Eole grapes, the formula protects light-sensitive actives. Nature, skincare and design unite in a responsible ritual of Belgian excellence.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Maison Eole eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

97%
INGREDIENTS
OF NATURAL ORIGIN
Four green-tinted bottles of hair and body care products are arranged among fresh green grapes. The labels feature the brand name "MAISON ÉOLE" and are mainly in French.
Bottles
A green bottle of bath shower gel with a pump top, labeled "MAISON éole" and featuring grape illustrations, surrounded by bunches of green grapes.
ECOPUMP
A cork zip pouch containing travel-sized hair and body care products in green bottles, accompanied by fresh green grapes.
KIT
BOTTLES - 40 ml / 1.35 fl.oz
Bath and shower gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE RECYCLED PLASTIC CAP BOTLLE
ECOPUMP - 300 ml - 10.14 fl.oz
Liquid soap
All over shampoo
Bath and shower gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE BIO RESIN PUMP
KIT - 40 ml / 1.35 fl.oz *4
Contains :
4 Bottles / 40 ml - 1.35 fl.oz
Bath and shower gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.A stylized cork with the text "Made with Cork" beside it. The design is simple and features a minimalist aesthetic.
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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