Privacy Policy

Groupe GM is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect and use personal data when you visit our website, contact us or interact with our professional marketing activities, including through third-party platforms such as LinkedIn.

1. Who we are

Groupe GM, a French simplified joint stock company (SAS), registered with the Paris Trade and Companies Register under number 348 718 768, is responsible for the processing of personal data described in this Privacy Policy.

Registered office: 1 rue Eugène Varlin, 92240 Malakoff, France.
Privacy enquiries: communication@groupegm.com.

2. What personal data we collect

Depending on how you interact with us, we may collect:

• Contact and professional information: name, business email address, telephone number, company name, job title and country.
• Information you provide: messages, enquiries and information submitted through our forms or other communications.
• Marketing campaign information: information submitted through third-party lead generation forms, including LinkedIn Lead Gen Forms, when you request a white paper, brochure or other professional resource.
• Website technical information: IP address, browser and device information, pages visited and other technical information generated when you use our website, where applicable.

3. Why and on what basis we use your personal data

• Responding to enquiries: to answer requests and manage professional communications, based on our legitimate interests or steps taken at your request before entering into a contract, as applicable.
• Providing requested content: to deliver white papers, brochures and other resources requested through our website or advertising forms, based on our legitimate interest in fulfilling your request.
• Professional marketing: to contact relevant business professionals about Groupe GM products, services and business activities, where permitted by law and based on our legitimate interests. Where consent is required, we obtain it separately. You can object to direct marketing at any time or withdraw consent where applicable.
• Website operation and security: to operate, maintain and protect our website, based on our legitimate interests. Where consent is required for non-essential cookies or similar technologies, we request it separately.

4. How long we keep your personal data

We keep personal data only for as long as necessary for the purposes described above, subject to applicable legal requirements:

• Contact enquiries: up to three years from the last relevant contact, unless information must be kept for an ongoing business relationship or a legal obligation.
• Marketing and prospect data: up to three years from collection or the last relevant contact initiated by the individual.
• Website technical data: up to 12 months for technical and security logs. Where applicable, audience measurement cookies may be retained for up to 13 months.

At the end of the applicable period, data is deleted or anonymised, unless continued retention is required by law.

5. Who may receive your personal data

Personal data may be accessed by authorised Groupe GM personnel and by service providers acting on our behalf, where necessary, such as website hosting, advertising, customer relationship management and email communication providers. Data submitted via a third-party platform, such as LinkedIn, is also processed by that platform under its own privacy policy.

Where personal data is transferred outside the European Economic Area, we apply the safeguards required by applicable data protection law. You may contact us using the details above for information about applicable safeguards.

6. Your rights

Subject to applicable legal conditions, you may request access to, rectification or erasure of your personal data; restriction of processing; and data portability where applicable. You may object to processing based on legitimate interests and, at any time, to direct marketing. Where processing is based on consent, you may withdraw it at any time without affecting earlier lawful processing.

To exercise your rights or unsubscribe from our marketing communications, use the unsubscribe link in the relevant email where available or contact communication@groupegm.com. You may also lodge a complaint with the French Data Protection Authority (CNIL) at www.cnil.fr.

7. Updates to this policy

We may update this Privacy Policy to reflect changes in our practices or applicable law. The latest version and its revision date will be published on this page.